January 26th
McDonalds’ McRibbing
But seriously, folks.
I love how all the social media marketing folks are piling on McDonalds for their recent hashtag highjacking gone awry.
McDonalds followed the social media best practices to a T and still got burned. Hindsight is twenty-twenty.
While it’s easy for the Chris Brogans of the world to create a new post about “Lessons Learned from McDonalds’ McFail,” the truth is, nobody knew it would backfire until it did.
The campaign was executed per the formula, but we humans are unpredictable.
It’s the fundamental nature of disintermediation.
