Karm City

How to name your startup

I think, more than anything, the name has to follow the two-syllable rule. Tumblr. Twitter. Facebook. Olark. Reddit. Slashdot. Google.

If a company does have a longer name, users will inevitably invent a two-syllable nickname. For example, Huffington Post -> Huff Po.

Lots of folks try to name their company after what it does, following the FreeCreditReport.com model, but it’s kinda lame and not very memorable.