Today Peter Berkman showed me “BREATHTAKING”, a 27-page internal document allegedly prepared by the people who made the new Pepsi logo.
I can’t tell if it’s real or not! I seems like a genius hoax, but perhaps it is cutting-edge con artistry or perhaps legitimate high-level insanity.
Screenshots are here. You can also download the PDF.
Did this really happen?
An incredible amount of seemingly arbitrary design principles. This is why artists teeter on the brink of insanity.
